SEO software, compared on verified prices and limits
We compare SEO tools on what you actually pay and what you actually get: prices, tracked keywords, projects and seats, each checked on the vendor's own pricing page and dated. Hands-on test results are added as we run them. Some links are affiliate links; they never change our numbers.
Try SE Ranking freeAffiliate link
See all comparisonsWhat 1,000 tracked keywords cost per month
Entry plan price divided by its keyword limit, monthly billing
- SE RankingCore: $129 for 2,000 keywords$64.50
- AhrefsLite: $129 for 750 keywords$172
- SemrushSEO: $139 for 500 keywords$278
- Moz ProStandard: $99 for 300 keywords$330
US dollars, excluding VAT, from each vendor's pricing page. Tracking frequency differs by tool. Read our method
Reviews and buying guides
SE Ranking review: pricing, plans and who it suitsSE Ranking costs $129/month (Core) or $103.20/month billed annually, with 2,000 keywords tracked daily. Plans, limits, add-ons and who should pick it.SemrushAhrefsMoz ProSE Ranking free trial: how it works and what to testThe SE Ranking free trial lasts 14 days, needs no credit card and includes 10 projects and 750 tracked keywords a day. What to test before you pay.SE Ranking alternativesThe best SE Ranking alternatives in 2026: Semrush, Ahrefs, Moz Pro, Serpstat and SpyFu, with prices and the situations where each beats SE Ranking.SemrushAhrefsMoz ProSerpstatSpyFuBest SEO software for agenciesAgency SEO software compared on what drives cost in 2026: tracked keywords, projects, seats and white label. SE Ranking, Semrush, Ahrefs, Serpstat.SemrushAhrefsSerpstatBest SEO software for small businessesSEO software for small businesses compared on real 2026 prices: SE Ranking, Semrush, Ahrefs, Moz Pro and Serpstat, and the right pick by budget.SemrushAhrefsMoz ProSerpstat
Head-to-head comparisons
SE Ranking vs AhrefsBoth entry plans cost $129/month, but SE Ranking tracks 2,000 keywords vs 750 on Ahrefs Lite. Where Ahrefs still wins, and how to choose.AhrefsSE Ranking vs MajesticMajestic Lite costs $49.99/month and is a backlink specialist; SE Ranking Core costs $129/month and covers tracking, audits and research.MajesticSE Ranking vs Moz ProMoz Pro Standard tracks 300 keywords for $99/month; SE Ranking Core tracks 2,000 daily for $129/month. Prices, limits and who should pick which.Moz ProSE Ranking vs Screaming Frog SEO SpiderScreaming Frog is a $279/year desktop crawler; SE Ranking is a $129/month cloud SEO suite. What each does and when you need both.Screaming Frog SEO SpiderSE Ranking vs SemrushSE Ranking tracks 2,000 keywords for $129/month; Semrush's SEO plan tracks 500 for $139/month. Full price, limit and feature comparison.SemrushSE Ranking vs SerpstatSerpstat starts at $50/month, SE Ranking at $129/month. What the cheaper price leaves out, how tracking limits compare and who should pick which.SerpstatSE Ranking vs SpyFuSpyFu Basic costs $39/month and focuses on competitor research; SE Ranking Core costs $129/month and adds daily tracking, audits and reporting.SpyFu
How we check prices
Every price and limit on this site is read from the vendor's own pricing page and dated. A page whose prices are more than 90 days old is taken offline until they are checked again. Affiliate links never change a number.
Read our method