SE Ranking: best value for most agencies
Growth costs $279 per month or $223.20 per month billed annually: 30 projects, 3 manager seats, 5,000 keywords tracked daily and all-time history. The Agency Pack adds white label, 30 client seats, unlimited scheduled reporting and a lead generator for +$69 per month on annual billing. Extra manager seats start at $16. Try SE Ranking free.
Semrush: for full-service agencies
Semrush Pro+ ($299 per month) monitors 15 websites with 1,500 tracked keywords; Advanced ($549) monitors 40 websites with 5,000 keywords. Extra users start at $45 per month each. The premium buys a broader content and marketing toolkit.
Ahrefs: for link-building agencies
Ahrefs Standard ($249 per month) includes 20 projects and 2,000 tracked keywords with 1 user; up to 5 more users cost $60 per month each. Advanced ($449) includes 50 projects and 5,000 keywords. Its link data is the main reason agencies pay for it.
Serpstat: when you need many seats
Serpstat Agency costs $410 per month with unlimited projects, 500,000 position checks per month and 30 users. Team ($100 per month, 3 users) is a low-cost start for small agencies.
Cost example: 20 clients, 2,000 keywords, 3 people
- SE Ranking Growth: $279 per month (5,000 keywords, 30 projects, 3 seats already included).
- Ahrefs Standard: $249 per month plus 2 extra users at $60 each = $369 per month (2,000 keywords, 20 projects).
- Semrush Pro+: $299 per month for 15 websites and 1,500 keywords, below the requirement, plus extra users from $45 each.
Monthly billing in all three cases; annual billing lowers each.
Verdict
SE Ranking gives agencies the most keywords, projects and seats per dollar, with white label available as an add-on. Semrush and Ahrefs are worth their premium only if you sell content marketing or link building as core services. Start the SE Ranking trial.
Questions
What is the best SEO software for agencies?
SE Ranking offers the best value for most agencies: Growth tracks 5,000 keywords across 30 projects with 3 seats, and the Agency Pack adds white label for +$69 per month (annual).
Which SEO tool has white-label reports?
SE Ranking via its Agency Pack (+$69 per month, annual billing), which also adds 30 client seats.
How much do extra users cost?
SE Ranking from $16 per manager seat; Semrush from $45 per user; Ahrefs Standard $60 per user.
Can an agency test SE Ranking for free?
Yes, the 14-day trial needs no credit card.